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Romanian Journal of Information Technology and Automatic Control / Vol. 23, No. 3, 2013
Statistics in Marketing Research
Electra MITAN
The paper is intended as a more theoretical approach that emphasizes the role and importance of statistics in marketing research, survey tools used on the Internet are managed to bring together technologies and methods that can improve the marketing activity of an organizationa and not only, but can also reduce costs, which is actually remarkable in the market economy
Keywords:
Marketing, Statistics, Market Study, Survey
CITE THIS PAPER AS:
Electra MITAN,
"Statistics in Marketing Research",
Romanian Journal of Information Technology and Automatic Control,
ISSN 1220-1758,
vol. 23(3),
pp. 51-62,
2013.