Romanian Journal of Information Technology and Automatic Control / Vol. 22, No. 2, 2012

Database for an Intelligent Marketing System

Electra MITAN, Ana-Maria BOROZAN

Abstract:

The article presents the database structure for the marketing complex called IMM-MARKET, an useful tool to any organization that plans a modern direction business settlement. The complex was developed as a modular integrated portal that contains four entries: Information, Collaboration, Admin (istration) and inMarket system.

Keywords:
Management, Marketing, Mix-marketing, DataBases

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CITE THIS PAPER AS:
Electra MITAN, Ana-Maria BOROZAN, "Database for an Intelligent Marketing System", Romanian Journal of Information Technology and Automatic Control, ISSN 1220-1758, vol. 22(2), pp. 63-73, 2012.