Romanian Journal of Information Technology and Automatic Control / Vol. 21, No. 1, 2011

Marketing Intelligent Systems

Electra MITAN

Abstract:

The paper focuses on the data and knowledge bases role in order to develop marketing intelligent systems which may prove to be very useful instruments for any organization that plans a modern direction business settlement, in a regime of competitiveness and economical efficiency.

Keywords:
Management, Marketing, Mix-marketing, Expert Systems, Data / Knowledge Bases

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CITE THIS PAPER AS:
Electra MITAN, "Marketing Intelligent Systems", Romanian Journal of Information Technology and Automatic Control, ISSN 1220-1758, vol. 21(1), pp. 27-36, 2011.