Noor Syazwin Farhana Binti Mohd NOOR, Melissa SHAHROM*
Faculty of Business and Management
Universiti Teknologi MARA,
Puncak Alam Campus, Selangor, Malaysia
Abstract: Organizations currently performing in a highly competitive environment are increasingly interested in adopting advanced technologies for their business operations. One of the places where these technologies are widely used is a social networking platform or commonly known as social media. Social media is not only used for entertainment and socialization but also used for business purposes in many organizations. However, knowledge about the impact of the use of social media on employee job performance is limited. Social media is all about awareness and connection, and presently the social media seems to be the tool that affects the job performance of the employee in the workplace. The new media is growing so fast that it makes it imperative for employees to embrace the medium. The purpose of the study is to investigate the effects of social media usage on employee job performance. The study is limited to the effects of social media usage on employee job performance among employees in one of the biggest and successful publishers in Malaysia. The study evaluates the most popular usage of social media among employees and examines whether social networking is capable of increasing the levels of the employee job performance. The study used IBM SPSS Statistics Version 21 to analyse the data. Survey data were collected from 305 respondents through the simple random sampling technique. It was discovered that the use of social media at work helped employees to improve their performance. Thus, organizations should comprehend about social media while setting appropriate policies at the workplace.
Keywords: Social media, social media usage, employee job performance, knowledge sharing, communication, decision making, network ties.
CITE THIS PAPER AS:
Noor Syazwin Farhana Binti Mohd NOOR, Melissa SHAHROM, The effect of social media usage on employee job performance, Romanian Journal of Information Technology and Automatic Control, ISSN 1220-1758, vol. 31(1), pp. 65-76, 2021. https://doi.org/10.33436/v31i1y202105