Tuesday , 19 November 2019
roen

Art. 04 – Vol.26 – No. 3 – 2016

Statistics Used in Characterization of the Economic Phenomenon

Electra Mitan
electra.mitan@ici.ro

National Institute for Research & Development in Informatics, ICI Bucharest

Abstract: The paper presents a brief characterization of economic phenomena through the use of statistics in market research. Thus, the theoretical part is focusing on content area of research, research methods, typology, their methods of analysis, forecasting methods. In the second part, outlined the benefits of the possibility of developing Internet domain of e-applications. It is presented e-marketing service for market research.

Keywords: marketing, statistics, decision making, e-applications.

View full article

REFERENCES

  1. ANDRAŞIU, M., BACIU, M.; PASCU, A.; PUSCAŞ, E.; TAŞNADI, Al.: Metode de decizii multicriteriale. Editura Tehnică, Bucureşti, 1986.
  2. Căţoiu, I.; Bălan, C.; Onete, B.; Popescu, I. C.; Vegheş, C.: Cercetări de marketing. Probleme şi studii de caz. Ed. Uranus, Bucureşti, 1997.
  3. Datculescu, P.: Cercetarea de marketing. Ed. Brandbuilders Grup, Bucureşti, 2006.
  4. HOLLENSEN, S.: Global Marketing, A Decision-Oriented Approach. Eds.Prentice Hall, ISBN13:9780273706786, ISBN10: 0273706780, 2007.
  5. KOTLER, P., K.L. KELLER: Managementul marketingului, Ed. Teora, ISBN10: 1-59496-084-4, ISBN: 978-1-59496-084-0, 2008.
  6. NICOLESCU, O.: Managementul întreprinderilor mici şi mijlocii, Editura Economică, Bucureşti. 2001.
  7. RUDL, C.: Internet Marketing Course, ISBN 1-929449-00-3, The Internet Marketing Center, #1030 – 1188 W. Georgia, Vancouver, BC V6E 4A2, 2005.
  8. SHAO, J.: Mathematical Statistics. Springer, New York, 2003.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.