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Art. 06 – Vol. 23 – No.3- 2013

Statistics in Marketing Research

Electra Mitan
electra.mitan@ici.ro

National Institute for Reasearch & Development in Informatics, ICI Bucharest

Abstract: The paper is intended as a more theoretical approach that emphasizes the role and importance of statistics in marketing research, survey tools used on the Internet are managed to bring together technologies and methods that can improve the marketing activity of an organizationa and not only, but can also reduce costs, which is actually remarkable in the market economy.

Keywords: Marketing, Statistics, Market Study, Survey.

REFERENCES:

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2. BIJI, E. M.; GOGU, E.: Teoria şi tehnica sondajului statistic. Ed. Oscar Print, Bucureşti, 2009.

3. CĂŢOIU, I.; BĂLAN, C.; ONETE, B.; POPESCU, I. C.; VEGHEŞ, C.: Cercetări de marketing. Probleme şi studii de caz. Ed. Uranus, Bucureşti, 1997.

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4. DATCULESCU, P.: Cercetarea de marketing. Ed. Brandbuilders Grup, Bucureşti, 2006.

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