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Art. 02 – Vol. 22 – No. 4 – 2012

IMM-Market System

Electra Mitan
electra.mitan@ici.ro
National Institute for Research and Development in Informatics – ICI Bucharest

Ana-Maria Borozan
marika@ici.ro
National Institute for Research and Development in Informatics – ICI Bucharest

Abstract: The paper presents the system for marketing activities called IMM-Market, a tool used by any organization for the future development of business in a modern manner. The complex was developed as a modular integrated web portal and includes four modules: information, networking, management, and marketing. Its operation is provided by a database which contains main entities supporting basic functions, additional entities supporting related functions respectivelly support entities claiming system functions.

Keywords: Management, Marketing, DataBases, Internet.

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