Romanian Journal of Information Technology and Automatic Control
Database for an Intelligent Marketing System
Electra MITAN
electra.mitan@ici.ro
Ana-Maria BOROZAN
marika@ici.ro
National Institute for Research and Development in Informatics – ICI Bucharest
Abstract: The article presents the database structure for the marketing complex called IMM-MARKET, an useful tool to any organization that plans a modern direction business settlement. The complex was developed as a modular integrated portal that contains four entries: Information, Collaboration, Admin (istration) and inMarket system.
Keywords: Management, Marketing, Mix-marketing, DataBases.
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