Thursday , 28 May 2020
roen

Art. 06 – Vol. 22 – No. 2 – 2012

Database for an Intelligent Marketing System

Electra MITAN
electra.mitan@ici.ro

Ana-Maria BOROZAN
marika@ici.ro

National Institute for Research and Development in Informatics – ICI Bucharest

Abstract: The article presents the database structure for the marketing complex called IMM-MARKET, an useful tool to any organization that plans a modern direction business settlement. The complex was developed as a modular integrated portal that contains four entries: Information, Collaboration, Admin (istration) and inMarket system.

Keywords: Management, Marketing, Mix-marketing, DataBases.

View full article

REFERENCES

  1. Nicolescu, O.; I. Verboncu: Management. Editura Economică, Bucureşti, 1995.
  2. Kotler, P.H.; G. Armstrong: Principiile marketingului. Editura Teora, Bucureşti, 2008.
  3. Manole, V.; M. Stoian, H. Dorobanţu:Editura ASE, Bucureşti, 2002
  4. Mitan, E.: Sisteme inteligente de marketing. În Revista Română de Informatică şi Automatică. Editura ICI, Bucureşti, ISSN: 1220-1758, ISSN: 1841–4303 (versiune online), Vol. 21, numărul 1/2011, pag. 27-36.
  5. Datculescu, P.: Cercetarea de marketing. Editura Brandbuilders Grup, Bucureşti, 2006.
  6. Balaure, V.: Editura Uranus, Bucureşti, 2002.
  7. Aronson, J.E.: Decision Support Systems and Intelligent System. Prentice Hall, NJ, USA, 2001.
  8. Onicescu, O.; V. Ştefănescu: Elemente de statistică informaţională cu aplicaţii. Editura Tehnică, Bucureşti, 1979.
  9. Orzan, G.: Sisteme informatice de marketing. Editura Uranus, Bucureşti, 2002.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.