Marketing Intelligent Systems

Art. 03 – Vol. 21 – No. 1 – 2011

Electra Mitan
National Institute for Research & Development of Informatics – ICI Bucharest

Abstract: The paper focuses on the data and knowledge bases role in order to develop marketing intelligent systems which may prove to be very useful instruments for any organization that plans a modern direction business settlement, in  a regime of competitiveness and economical efficiency.

Keywords: Management, Marketing, Mix-marketing, Expert Systems, Data / Knowledge Bases

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