Art. 03 – Vol. 21 – No. 1 – 2011
National Institute for Research & Development of Informatics – ICI Bucharest
Abstract: The paper focuses on the data and knowledge bases role in order to develop marketing intelligent systems which may prove to be very useful instruments for any organization that plans a modern direction business settlement, in a regime of competitiveness and economical efficiency.
Keywords: Management, Marketing, Mix-marketing, Expert Systems, Data / Knowledge Bases