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Database for an Intelligent Marketing System
Art. 06 – Vol. 22 – No. 2 – 2012

Electra MITAN
electra.mitan@ici.ro

Ana-Maria BOROZAN
marika@ici.ro

National Institute for Research and Development in Informatics – ICI Bucharest

Abstract: The article presents the database structure for the marketing complex called IMM-MARKET, an useful tool to any organization that plans a modern direction business settlement. The complex was developed as a modular integrated portal that contains four entries: Information, Collaboration, Admin (istration) and inMarket system.

Keywords: Management, Marketing, Mix-marketing, DataBases.

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